Health Insurance Marketplace Basics

Last updated: October 7, 2015

Also Known As "The Exchange"

A transparent and competitive health insurance market where individuals, families, and small businesses can

  • Learn about their health coverage options
  • Compare health insurance plans based on costs, benefits, and other important features
  • Choose a plan and enroll in coverage

The Marketplace also includes information on programs that help people pay for coverage, including ways to save on monthly premiums and out-of-pocket costs, and other programs, like Medicaid and the Children’s Health Insurance Program (CHIP).

Individuals and families can apply for coverage online 

or by phone:1-800-318-2596 (TTY: 1-855-889-4325)  

or with a paper application:

Health Insurance Marketplace 

Attn: Coverage Processing 

465 Industrial Blvd

London, KY 40750-0001

Click any of the following topics to learn more!

Who Can Buy a Plan Through the Health Insurance Marketplace?

What Is the Health Insurance Marketplace?

When Can I Enroll in Plans Through the Health Insurance Marketplace?